Why Networking is so important for your Small Business?

Once you are ready to invest a bit of money to promote your small business, I highly recommend for you to invest both some of your time and money in networking. Networking is a great way for you to begin giving, and receiving, referrals.

Regardless of what industry you’re in, business word of mouth referral is a very effective way of promotion. I would also suggest joining a local Business Networkers International (BNI) group. From my experience, BNI is one of the most cost effective investments for small business promotion. Once you join a BNI, other members of your BNI become your “marketing team” as they help to promote your business.

You can find out if there is a BNI group in your community by going to BNI.com. With a $600 budget, you can start gaining new leads from your BNI networking group. Also, please remember, your focus is not to simply “make sales.” Your first and foremost goal should be to provide your customers with a great experience in an effort to build strong, long-term relationships.

You are very likely to have competitors that provide products or services similar to yours. The secret to gaining and retaining customers will be found directly in the experience your customers have in using your products or services. If they have a positive experience, you’ll naturally build a strong relationship, a relationship that makes them want to spread word about you, and your business, for years to come.

Also as social media continues to grow, with people using it to decide what to do, where to go, and what to buy, your reputation and the quality of your service (created by the quality of your customers experience) has never been more important.

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